Mysa: the first conscious accommodation brand for conscious companies

Mysa launches Myo, the end-to-end ecosystem with community at its core, transforming how businesses procure, audit, book and manage serviced accommodation 

London, UK—21st March 2022: Mysa, the first brand to bring conscious accommodation to conscious companies, today launches Myo, a fair and transparent ecosystem enabling complete control and confidence in how serviced accommodation is procured, audited, booked and managed. By simplifying processes and setting new standards in safety, quality, and duty of care, Mysa is creating a collaborative community of property operators and corporate partners within Myo, bringing people and tech together to support direct sustainable relationships. 

For corporate partners: Myo empowers the same level of control and confidence enjoyed when procuring hotels or airlines. The platform makes it easy to access and procure quality-assured properties with all the detail managers need to negotiate rates and ensure inventory is of high-quality, comfortable, safe and secure. Corporations can manage ESG ratings as well as meet compliance guidelines set out in ISO 31030. All properties are audited and benchmarked against relevant standards. Myo provides the assurances travel and global mobility managers need to ensure the highest standards at the very best value.

Only properties that meet the necessary criteria are available to book via Myo’s bespoke corporate booking engine. Live and automated, employees can instantly access rich information to make an informed choice that matches their personal requirements and preferences.

For property partners: Myo offers a serviced accommodation distribution channel that provides more control to really differentiate on quality and value, while offering the opportunity to develop direct relationships corporate customers without the involvement of specialist agents. These relationships will allow them to showcase their individual hospitality expertise and ensure guests receive the highest level of customer service.  

Gary Hurst, founder and CEO at Mysa, said: “Myo encapsulates all the solutions to all the serviced accommodation challenges and frustrations of corporate buyers that I have listened to over the past ten years. Fragmented distribution models has made it difficult to directly procure and book online, other than including serviced accommodation into hotel programmes. As a result, there is a reliance on intermediaries to manage the process, which takes control away from the corporate buyer. 

 “We are striving to change this at Mysa. Our mission is to provide more choice to our corporate and property partners, but in a conscious way by being more considerate about the wellbeing of travellers and our impact on the world around us. We only work with like-minded partners in a completely 100% transparent manner, to build a community where conscious accommodation is directly available to buyers of serviced accommodation. We are pushing boundaries and setting new standards in property quality and safety. We have built a platform to deliver a procurement, due diligence, booking and management process that is simple, efficient and cost-effective. Myo provides a better experience for the traveller, bringing choice and greater consideration of those choices to allow for informed decision-making. We want to provide total peace of mind to everyone, and we believe conscious accommodation is the future.”

To find out more about Mysa, or to speak to one of Mysa’s experts, please visit

About Mysa

We are Mysa. We are driving conscious change across the serviced accommodation sector.  

With community at our core, we bring our partners together in a fair and transparent ecosystem that gives control and confidence over accommodation procurement, due diligence, booking and management. We put simplicity, wellness and duty of care first to give our community total booking confidence and peace of mind. 


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